Got Cakey
A Visual Video Feast For An Equity Crowdfunding Campaign
The Project
Crafting a Visual Masterpiece for Got Cakey
Got Cakey SMASHED their equity raise tagret, raising $580k (almost 200% their goal!)
Got Cakey, an emerging culinary sensation, sought to make a splash in the equity crowdfunding space with an irresistible visual narrative. Our challenge was to create a video that not only captured the essence of their brand but also magnetized potential investors. Collaborating with Birdhouse Media in Perth, we embarked on this colourful journey.
Their objective was not just to raise funds but to engage a community of dessert enthusiasts and investors. The task at hand was to create a compelling narrative that would resonate with potential backers.
Have your cake and eat it too…
The equity crowdfunding campaign for Got Cakey on Birchal was a resounding success. The vibrant and engaging video played a crucial role in helping Got Cakey raise $580,902.69, almost 200% of their target, with the support of 726 investors.
Linking Past Successes
Jay Curtin, co-founder of Got Cakey and a serial entrepreneur known for Australian Honey Ventures, brought her extensive crowd equity funding expertise to this venture. Some of Australian Honey Ventures' cheeky content, featuring Nick Cummins (The Honey Badger), can be seen here.
For more on Australian Honey Ventures, visit https://australianhoneyventures.com.au/.
Strategic Set Design and Art Direction
Before the cameras started rolling, our expertise in set design and art direction was crucial. We crafted an environment that resonated with Got Cakey's vibrant brand, enhancing the natural charisma of influencer Tigga Mac, an incredible cake celebrity who brought her unique flair to the clip!
Creative Collaboration: Melbourne Meets Perth
Collaborating with Perth's Birdhouse Media, we brought together the best of Melbourne's creative talents. Our innovative production techniques, featuring app-controlled lighting, allowed for dynamic scene transitions, creating a visually stunning palette that highlighted the artistry of Got Cakey's artisanal cakes.
A Creative Recipe for Success
This project exemplifies the power of strategic partnerships, influential social media presence, and compelling storytelling in equity crowdfunding. The success of Got Cakey's campaign not only highlights the potential of Birchal as a platform but also sets a new benchmark for future collaborations in the equity crowdfunding space.
The Got Cakey project sets a new standard in how equity crowdfunding campaigns can be visually and strategically executed. Through innovative production techniques, creative set design, and the powerful combination of compelling content and strategic partnerships, we've demonstrated that a well-crafted video can be a game-changer in the equity crowdfunding arena.
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Are you looking to create a fundraising video that makes you stand out from the crowd?
Get in touch with Khorus today 👇
