Variety - The Children’s Charity
“Our head of fundraising said it gave him goosebumps, my copywriter who has a child with a disability told me it brought her to tears. You have really evoked the emotion we were looking for in the clip. I’m so excited to get it out into the market.”
Variety’s Just Like You program aims to build understanding, acceptance and inclusion of those living with a disability.
We worked with Variety to capture the extraordinary work being done by this program so that this story could be used as the centrepiece for Variety's Tax Appeal campaign.