Digital Gravity: 2025’s Playbook for B2B and B2C Sales Growth

Your brand account isn’t going to cut it any more. You need to design a content system that creates a gravitational pull for your audience. Credit: Almund 2025

WTF is Digital Gravity?

It’s 2025, the stale corporate account with a posting schedule is dead.

If you’re looking for the best way to grow B2B brands or sell B2C products online, this is one of the most interesting strategies I’ve found on the internet…

I want to dive into the concept of Digital Gravity, a framework introduced by Cody Schneider, marketer and founder of Swell AI, as featured on Greg Isenberg’s YouTube channel. This approach moves beyond traditional funnels to create a dynamic, always-on marketing ecosystem that attracts, nurtures, and converts audiences - see the link to the in-depth interview below.

Why Digital Gravity?

1. Traditional funnels are linear and static, whereas Digital Gravity fosters continuous engagement.

2. Build a “digital mass” that amplifies your brand’s pull and naturally draws customers closer.

Whether you’re in B2B or B2C, this playbook offers tools, strategies, and insights to upgrade your marketing efforts.

The Digital Gravity Framework

Beyond Funnels: Orbiting Your Brand

Forget outdated marketing funnels. Think of customers as orbiting your brand, interacting with touchpoints over time until they’re ready to convert. You aim to build digital mass—content, visibility, and value—to increase gravitational pull.

• Digital Mass: High-quality content and omnichannel presence.

• Gravitational Pull: Strong enough to continuously attract prospects without excessive paid campaigns.

B2B Marketing Strategies: Building the Ultimate Stack

Tools and Tactics

1. Email Scraping: Use Apollo.io for precise email targeting ($99/month).

2. AI-Driven Ads: Leverage HeyGen and ElevenLabs to create dynamic video and audio ads.

3. Cold Outreach at Scale: Deploy MailReef for personalized email campaigns.

4. Podcasting for Authority: Launch industry-specific podcasts to establish trust.

5. Content Repurposing: Convert podcasts into blogs, whitepapers, and social clips.

Metrics to Watch

• Cost Per Click (CPC): Aim for <$0.01 CPC compared to $5+ in traditional ads.

• Lead Quality: Track engagement and conversion rates to measure ROI.

B2C Marketing Success: Scaling with Simplicity

Growth Framework

1. Target a Large TAM: Choose a broad and scalable total addressable market.

2. Run High-Converting Ads: Utilize platforms like Facebook Ads and TikTok Ads.

3. Leverage Pricing Psychology: Set attractive weekly rates (e.g., $70.99/week) to encourage conversions.

4. Utilize UGC: Clone top-performing user-generated content with AI tools like Canva and CapCut.

5. Affiliate Programs: Incentivize customers and creators with robust affiliate programs.

Key Metrics

• CPM (Cost Per Thousand Impressions): Maintain <$5 for profitability.

• Conversion Rate: Monitor purchase behavior and overall engagement.

went on gregs pod and talked how to build digital gravity for your business

and if you just got into YC and your marketing strategy is “product hunt” please for the love of god read this so i dont get pneumonia

for b2b

scrape every target customers email from apollo builtwith… pic.twitter.com/TGmjIf7j5l

— Cody Schneider (@codyschneiderxx) January 13, 2025

Content Engine: Multiplying Your Reach

Process

1. Record Conversations: Capture insights through customer interviews.

2. Distribute Content: Share podcasts, blogs, and social media clips.

3. Repurpose: Turn a single piece of content into 10+ assets for maximum exposure.

SEO Playbook: Unlocking Organic Growth

Step-by-Step Guide

1. Achieve DA 40+: Focus on building authority before scaling SEO efforts.

2. Scrape Competitor Content: Identify top-performing topics.

3. AI-Driven Creation: Generate thousands of articles, refining winners manually.

4. Optimize On-Page Elements: Include CTAs and pop-ups at strategic points.

5. Target Long-Tail Keywords: Focus on low-competition terms for sustainable traffic.

Always-On Marketing Systems

The Shift to Perpetual Marketing

• Old Model: Campaigns with defined start and end points.

• New Model: Always-on systems that build momentum and continuously nurture leads.

Implementation

1. Create platform-specific content to optimize engagement.

2. Invest in tools that streamline distribution and engagement.

3. Continuously analyze metrics and adjust strategies.

Khorus Toolbox: Tools and Resources

Phase	Recommended Tools	Metrics to Monitor
Audience Research	Apollo.io LinkedIn Sales Navigator TikTok Analytics	Audience size Relevance Segmentation
Content Creation	HeyGen Canva CapCut	Content volume Shares Emotional resonance
Paid Media	Google Ads Facebook Ads TikTok Ads	CTR CPC ROI
Engagement Tracking	Google Analytics Facebook Insights	Time on site Likes Shares Comments
Conversion Optimization	Unbounce ClickFunnels Shopify	Conversion rate Cart abandonment rates
Follow-Up	HubSpot Salesforce Klaviyo	Lifetime value Upsell success

How Khorus is Bringing ‘Digital Gravity’ to Life

I’ve been obsessed with ‘Return on Creative’ for a long time; how do we actually link our creative investment in a brand to tangible results? Digital Gravity fits into this problem more comfortably than a funnel approach every could. It is about integrating always-on marketing systems, leveraging advanced tools, and repurposing content across multiple channels. This is what creates sustainable growth engines for brands.

Here’s a couple of ways we’re already creating a gravitational pull for our clients:

• In B2B: We’re helping brands establish authority through podcasts, email campaigns, and high-value content that resonates with decision-makers.

• In B2C: We’re crafting emotionally engaging campaigns, utilize user-generated content, and execute data-driven strategies that drive conversions.

We want your audience orbit closer and closer to your brand until they’re ready to engage. Whether it’s dominating organic traffic, maximizing ROI from paid media, or creating content ecosystems.

Put these concepts to work today in your companies. And of course, we’re always here to help you grow something remarkable.

- Kade

ps. Check out the full interview with Cody on Greg Isenberg’s show:

In this episode Greg dives deep into modern marketing strategies with Cody Schneider, focusing on the concept of "digital gravity" versus traditional marketing funnels. The discussion covers comprehensive tactics for both B2B and B2C companies, including detailed strategies for content creation, distribution, and monetization. Special emphasis is placed on leveraging AI tools, programmatic SEO, and multi-channel marketing approaches to build sustainable growth engines.